TrollWall AI for Sports

Toxic comments are costing your club money.

Abuse drives fans away. Stream spam steals your broadcast value. Sponsors don’t want their logo next to either.

TrollWall AI is AI comment moderation for sports clubs. It automatically hides toxic comments and illegal-stream spam on your social media in 0.1 seconds, 24/7.

Book demo Setup takes minutes. No commitment.

Moderates Facebook Instagram TikTok YouTube

Trusted by sports clubs and organizations across 16 countries in EU, North America, Australia and LATAM.

Trusted when the whole world is watching

Filip Nekola

Digital Content Manager, International Ice Hockey Federation (IIHF)

"I would definitely recommend TrollWall AI to the broader sports industry. It helps us a lot and it's totally worth the investment."

Petr Horčička

Head of Content, AC Sparta Praha

"Without an automated tool, it would be impossible to manage such a volume. Thanks to TrollWall AI, we're able to instantly hide vulgar and hateful comments or spam."

Thomas Mauer

Managing Director, Football Business Inside

"Online engagement is increasingly critical for football organizations, but so is the need to protect communities against toxic behavior. TrollWall AI provides a much-needed layer of protection."

What matchday looks like in the comments

See what's hiding in your comments

In a free demo we'll show you TrollWall AI live: how it catches abuse, hate and stream spam in your language, and how many hours it gives back to your team.

Book demo

Setup takes minutes. No commitment.

The problem

Online hate isn't just bad for morale. It's bad for business.

Fans

Fans leave the conversation.

One abusive thread invites the next. Real-time hiding stops the chain, so genuine fans keep talking and clicking.

Sponsors see it too.

No partner wants their brand next to slurs and threats. Clean comment sections protect the value of every sponsored post.

Rights

Stream spam steals your revenue.

One to three hours before kick-off, illegal-stream links and ticket scams flood your posts. TrollWall AI removes them before fans click.

See why effective moderation matters

Each of these comments bypassed moderation and was posted on major social media platforms – but TrollWall AI successfully detected and hid them. Click to un-blur. (Warning: they might be disturbing.)

The platform

Everything your media team needs on matchday, and every other day.

One platform to moderate, understand and answer your fans on Facebook, Instagram, TikTok and YouTube, in 19 languages.

Moderate

AI moderation and moderation agents, with human-level accuracy

Hides hate, abuse, profanity and illegal-stream spam in 0.1 seconds, 24/7, in 19 languages. Models trained by native speakers understand slang, emojis and local context. Moderation agents follow your club's rules for derbies, transfers and player incidents, while your team keeps final control. Every action is logged and reversible.

Understand

Sentiment analysis and reports

Every visible comment, on organic and paid posts, is scored positive, neutral or negative. The Report dashboard shows total and hidden comments, sentiment and what needs action, so you can see how the fan mood shifts after every result.

Engage

Engagement agents, smart actions and AI reply suggestions

TrollWall AI flags the comments worth answering—ticket questions, matchday logistics and complaints—and recommends the next step: like, reply, hide or ignore. Replies are drafted from your own FAQs, documents and website. Engagement agents answer recurring fan questions in your club's voice, even at 11 pm after an away game.

Social Inbox New

All your direct messages in one place

Fan messages land in one inbox. Toxic and hateful messages go straight to Junk, so your team only sees the ones that matter. Includes spam filtering, flags, trust lists, user blocking and replies with attachments.

TrollWall AI MCP New

Ask your AI agent what your fans are saying.

Connect Claude, ChatGPT or your own agent to TrollWall AI MCP and manage comments in plain language. Ask “What were fans saying after Saturday's match?” and get a report, the comments worth answering with drafts in your voice, and toxic comments hidden automatically.

Explore TrollWall AI MCP

Activity reports Trend & spike comparison Comments worth answering Auto-hide GDPR-native, data stays in the EU

Works on Facebook Instagram TikTok YouTube Developer API MCP Server

Criticism stays. Abuse goes.

Fans should be free to criticise after a loss. That is part of the game. TrollWall AI only hides what crosses the line: abuse, hate, vulgarity and spam.

Authors aren't notified, so trolls get no reaction.

Your organic and paid reach isn't affected.

Every action is logged and reversible.

GDPR-native. Your data stays in the EU.

See it in action

Every comment under every story. One screen.

Comments from all your newsroom's channels land in one feed. Hate and threats are hidden automatically, each with a clear reason. Reader questions are flagged for a reply, with a draft ready. Your moderators review instead of firefighting.

Toxicity type Threats Spam

BREAKING

[Fictional outlet] · Breaking news post

HIDDEN · Threat

HIDDEN · Spam

Question Neutral 2 Reply 3

Suggested reply

Placeholder · real anonymised screenshot from product team

1
Hidden automatically
Hate speech / Spam / Profanity
2
Sentiment at a glance
Positive, neutral, negative
3
Recommended action
Reply, like, hide or ignore
4
AI reply drafted
From your own FAQs

Keep the passion. Lose the hate.

Join the IIHF and AC Sparta Praha. Book a free demo and see how TrollWall AI protects your fans, sponsors and team from the next matchday on.

Book Free Demo

Setup takes minutes. No commitment.