Case studies

“Even before General Pavel's rise in popularity, we spent 2-4 hours a day checking comments. Facebook's keyword setting system was almost non-functional and unreliable.

TrollWall freed our hands and we could focus on the discussion and not the haters. Like we had two or three other people at hand that we didn't know were doing the job, but they were doing it. And did it well and continuously.

We reviewed the results regularly and I have to say that I was surprised at how well the AI was able to learn. It was clear that AI is evaluating within the context. We really managed the campaign also thanks to TrollWall.”

“We have been moderating the discussions on our Facebook page since Denník N was created, but it is impossible to do it 24 hours a day, 7 days a week and to keep up with the flurry of comments, for example, during live video streamings.

Thanks to TrollWall, our discussions are protected from hate and insults, and we don't have to worry about what we find in them. It is a new and very pleasant feeling.”

“TrollWall has an unbeatable advantage over human moderators: it doesn't need to sleep, go on lunches or vacations, it never gets tired, and it responds instantly 24/7.

At our work for the President Zuzana Čaputová it is a significant help. It saves time and nerves for anyone who wants to have a basic order in comments on social networks. If we don't want to be overwhelmed by troll farms or the voice of the extreme, we need to innovate, look for new approaches, test new tools and not do everything by hand.”

“In recent years for LGBTI+ projects we have been observing an increase of trolls poisoning our social networks. After the attack on Teplářen (an LGBTI+ bar in Bratislava) and the launch of the "Our lives are at stake" campaign, I was very worried about an even greater flood of hateful comments. It was at this critical moment the involvement of TrollWall proved a huge benefit. It allowed us to keep comments within the limits of decency on the Tepláreň and the Queer Slovakia social networks and to hide hateful and hurtful posts.

When trying to cultivate a debate in the online space, tools such as TrollWall are extremely useful.”

“We have been using Trollwall for more than a year now. Initially, we were cautious; after all, it is a relatively new technology. We manually checked the outputs and monitored whether it was doing what we expected.

But after a few days, we were pleasantly surprised when we saw in what contexts Trollwall can actually work, evaluate hateful content, and work with it. The combinations, considerations, and connections it can find and reveal left us with our mouths open.

In terms of community management, combining a social media manager and Trollwall has proven ideal for us. They help each other and complement each other excellently. Equally important is that we are saving costs and time for our colleagues and, last but not least, their mental health.

Freedom of speech is very important, but it should have limits. And thanks to Trollwall, we can reliably guard them.”