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2024 is no doubt a year of transformation: from groundbreaking AI innovations to shifting global politics that shaped our world. 2024 also marks the first full financial year at TrollWall AI, after our first round of investment in December 2023, and it has nevertheless been a tremendous ride.
As we wrap up 2024, we'd like to take a moment to share our key milestones, through inspiring numbers and cherished moments. Join us and let's delve into some key highlights that made this year truly special for us!
#1 2024 is the year of ultimate growth
We are ending the year strong with some significant numbers:
All these successes are directly correlated with our expansion in our products and offerings. We had successfully launched:
5 new language models: We were founded in Slovakia and started our journey from supporting Slovak and Czech, to now offering 5 new language models and expanding beyond Central Europe to Latin America. TrollWall AI now supports English, Polish, German, Romanian, and 3 versions of Spanish (including Mexican and Argentinian Spanish).
2 new platforms and API connections: We significantly expanded our platform coverage by launching native support for TikTok and Youtube, while also introducing a universal API that enables seamless integration with any digital platform - from e-commerce sites to gaming communities and discussion forums. This strategic expansion allows our customers to deploy TrollWall AI's protection across their entire digital ecosystem.
Community Management features: 2024 has been a monumental moment for us to expand beyond hate moderation and position ourselves as a leader in community management. We have launched AI Replies - a game-changing feature that helps community managers to generate accurate comment replies based on their own knowledge base, such as FAQs and product information.
#2 2024 is the year of recognition
We are honoured and grateful that our hard work this year is recognised by many through multiple awards. One of our key highlights of the year was definitely winning the Startup Awards Slovakia, and being broadcasted on Slovak TV Dajto.
Awards:
- Winner of the Society Category at the Startup Awards Slovakia 2024
- Special Award at Hopero AI Awards: Trustworthy AI
- Special Award for innovative projects at the Digital PIE 2024 Awards
- Prokop PR Award for #bezhejtu Initiative
Finalists:
- Finalist in the Democracy Technologies category at the Innovation in Politics Awards 2024
- Top 10 finalists at the Latitude59 Pitch Competition
- Top 10 finalists for the VDS Startup Competition
- Top 11 (finished 8th place) for the Vodafone Idea Of The Year contest by Napad Roku 2024
- Finalist at the AI Awards 2024 (Social Contribution category)
- Finalist at the TOA24's Startup Pitch Competition
#3 2024 is about impactful communities and strategic partnerships
"If you want to walk fast, walk alone. If you want to walk far, walk together." And that is the quote we lived by in 2024. Fostering strategic partnerships has been our key focus this year, and we are thrilled to have amazing partners like the Apolitical Foundation and PS:Digital came on board.
The Apolitical Foundation team has been our key ally in expanding TrollWall AI to the Latin America (Mexico and Argentina), furthering our mission to help women in politics against gender-based online violence. Thanks to the partnership, our Co-Founder and CEO, Tomas Halasz had the honour to participate in a series of events during the 79th United Nations General Assembly in New York City, taking TrollWall AI to a new territory in the USA.
The partnership with PS:Digital, a renowned digital agency in Slovakia, plays a crucial part in the future development of our community management features. With their vast experience in the industry, coupled with their deep understanding of community management, this partnership will certainly take us to new heights.
Meanwhile in Poland, we continued to deliver impactful solutions to communities in need by partnering wit the Auschwitz Museum. Our solution has played a crucial role in curbing antisemitism comments on their social media pages. Followed by the success of Bezhejtu (No Hate) initiative in Slovakia, we have also launched our chapter in Poland this year. The initiative had successfully gathered 32 influential members from the industry to continue our mission combating online hate and fostering healthier digital conversations.
#4 Social media in 2024 is still flooded with hate: Our combat continues
Despite all the impressive milestones we have achieved, one issue stays as a constant: online hate on social media remains. In 2024 alone, we have moderated a total of 12,021,940 Facebook comments, of which 3,254,202 (27.07%) of them are hateful. Meanwhile on Instagram, we have checked 1,170,375 comments, of which 184,768 (15.79%) are hateful. That means that we have successfully hidden more than 3 million hateful comments from these 2 platforms averaging more than 9,000 comments in a day!
We'd also delved further and discovered some interesting insights: 29th November 2024 was the day when the most hateful comments were recorded (48.54% of total comments are hateful), while 4th December 2024 was the day when the highest number of comments were recorded (135,445 comments). These trends are correlated with the data from our connected Romanian Facebook pages and were a direct impact from the Romanian elections period dated between 24th November and 8th December 2024.
#5 2024 is about coming and growing together
Last but not least, all of these milestones could not be achieved without our lovely team at TrollWall AI. Started as a lean team in 2023, we are now a 10-person team, with a significant growth in our sales team. We have now 5 local representatives supporting 5 different countries to cater to our increasing demand, with local know-how.
With team members scattered all over different countries in Europe, piled by mountain of tasks supporting our growth, we were incredibly blessed that each team members made their best effort to gather physically in Bratislava in January, and Prague in September for our on-site team-building. As a remote-first company, this much needed physical bonding time did not only strengthen our relationships, but also gave us the opportunity to focus on effective strategy and goal settings.
2024, what a ride it has been! A huge thank you to our clients, supporters and our team for being part of this amazing year full of growth. We have learnt a lot as a lean startup from the challenges, seized as many opportunities as we could, and we are now ready to apply this learning curve to scale further with an incredible team next year!