As Pride Month 2025 unfolds, online communities once again face a mix of celebration and challenges. At TrollWall AI, we believe everyone deserves an online space free from hate and discrimination. We’re proud to support NGOs, institutions, and brands in building inclusive, tolerant, and safe digital communities for everyone, including the LGBTIQ+ community.
Want to show your support this June, but worried about the backlash? Don’t be. With the right tools and preparation, your brand can take a proud stand safely.
Every June, hate against the LGBTIQ+ community spikes significantly, and 2025 is no exception. Our data reveals that companies and political profiles experienced the sharpest increase in toxic comments during Pride Month last year.
In 2024, TrollWall AI automatically hid over 196 000 toxic comments during Pride Month alone, helping brands stay focused on celebration, not crisis management. This year, online toxicity is rising even faster.
This year, online toxicity is rising even faster. Between June 1st and June 11th, 2025, TrollWall AI has already hidden over 255,000 toxic comments - a clear increase compared to the same period in June. And the month isn’t even over yet.
How to protect your brand during Pride Month?
1. Prepare for Hate Before It Hits
Schedule content in advance and prepare a reactive plan in case of a potential backlash. Effective crisis communication isn’t optional; it’s your brand’s best defense.
2. Use AI to Shield Your Community in Real Time
TrollWall AI’s community management agents automatically detect and hide hate speech, slurs, threats, and vulgar content within seconds in real-time, thus enabling brands, NGOs, and institutions to celebrate Pride Month without fear of disruption.
Our AI agents understand nuances and local languages, making sure genuine voices are heard while toxicity never gets the spotlight. Remember that you can’t stop the hate from showing up, but you can stop it from spreading under your comments.
With the right tools in place, like TrollWall AI, you can stand by your values, protect your audience, and maintain a safe, respectful space while saving hours on moderation and strengthening customer trust.
3. Don’t Stay Silent
If inclusivity is one of your brand values, silence isn’t neutrality; it’s complicity. Be visible. Be vocal. Trolls thrive in silence, but they back down when brands take a confident stand.
Why should your brand care?
Toxic comments don’t just hurt the community, they damage your brand reputation, drain your team’s time, and create unsafe spaces that drive away your potential customers. Silence in the face of hate isn't protection, it's a missed opportunity to show leadership and integrity.
Ready to create safer online spaces in time for International LGBTIQ+ Pride Day on June 28th? Book a free demo and discover how TrollWall AI can help your brand celebrate proudly and safely.