Success Story: Seesame

From brand safety to community excellence, discover how TrollWall AI helped Seesame boost its team productivity by 4x.

Overview

In today's digital era, content moderation has become a delicate balancing act between fostering open, engaging conversations and protecting brand integrity. This increase in responsibility often places a strain on communications teams, slowing down response time and risking productivity.

In these high-stakes situations, the demand for advanced content moderation tools has never been greater, as businesses seek to protect their reputations while fostering meaningful online communities. 

The Challenge

Seesame, an award-winning PR agency based in Slovakia, is renowned for its data-driven, creative communication solutions. With expertise spanning technology, healthcare, public sector, and lifestyle brands, Seesame delivers impactful digital campaigns, public affairs, reputation management, and branded content. 

The Seesame team during team-building. Source: Seesame

However, as with many agencies, Seesame, whose roster includes many global corporations, also faced immense pressure when it comes to handling large volumes of comments, often during high intensity moments. Some of the key challenges include;

• Volume overload: Social media never sleeps. The struggles to stay on top of incoming comments often leads to difficulty in getting a good overview of the numerous conversations happening online.
• Team Coordination: Trouble maintaining consistency in the level of social media moderation, especially when multiple team members are handling the moderation manually.
• Time-Consuming Processes: Spending extensive hours screening negative comments during high-traffic period was proving inefficient and labor-intensive, making it hard to stay proactive in maintaining a healthy online environment.

The rapid spread of misinformation, offensive remarks, and non-compliant content can derail even the most well-crafted campaigns - especially when information flows quickly and communities engage constantly. Hence, despite the campaign generating traction, the overall perception of the campaign can be tainted due to hateful and toxic comments, underscoring the need for a more robust moderation system.

The Solution

TrollWall AI-powered content moderation solutions have emerged as a crucial tool to address these growing problems for agencies such as Seesame. By filtering our harmful content while preserving constructive debate, our AI-powered solutions have enabled Seesame to manage their client's online presence more effectively. 

We do this by;

• Streamlined Moderation: TrollWall AI enables Seesame to view all comments across multiple platforms in a single interface. This gave the team a bird's-eye view of conversations happening in real time, improving their ability to act swiftly.
• 24/7 Protection: Our AI-powered solution operates around-the-clock, shielding Seesame's social media pages from trolls, scammers, and hateful content, providing peace of mind even outside of business hours.
• Pattern Recognition: With an advanced data visibility feature to track and monitor comments from the same individual across multiple posts, TrollWall AI provides Seesame a comprehensive view of patterns that could otherwise go unnoticed. This capability enables Seesame to distinguish between genuine trolls - who are often malicious and disruptive - and users who may simply be frustrated or dissatisfied. 

TrollWall AI has proven to operate seamlessly without affecting the algorithmic distribution, such as the reach and visibility of content on any social media platform. This ensures that while harmful interactions are filtered, Seesame's content continues to perform optimally across all channels.

The Impact

By leveraging TrollWall AI, Seesame transformed its approach to social media moderation. And the results speak for themselves;

• Increased Productivity: Seesame's team saw a 4x increase in overall productivity during peak times. Tasks that once took hours to manage manually were now streamlined through TrollWall AI's automated solutions.
• Scope of Coverage: In 2024 alone, Seesame moderated 20,675 comments across 16 client social media pages.
• Improved Moderation Efficiency: The centralised platform and AI-powered tools ensured safer moderation, maintaining consistency even during peak times or holiday periods when online activity surged. This allowed Seesame to handle increased volumes of comments without sacrificing speed or accuracy.

TrollWall AI has provided Seesame with the peace of mind they needed to moderate effectively, without the stress of manually managing every aspect of their social media platforms. Not only does the solution help to reduce the manual effort required to monitor social media channels, but it also ensures that discussions remain respectful and inclusive.

TrollWall AI's innovative solutions allowed Seesame to maintain control and consistency, even during high-pressure campaigns, positioning them as a cutting-edge player in digital communication management. 

Summing up the transformative impact of TrollWall AI, David Benedig, Head of Digital Experience at Seesame said, "Thanks to TrollWall AI, I know that our discussions are safe from hate and insults, even at night and during holidays. Our campaigns are ready to face large volumes of engagement, all powered by AI but with a human in the loop to double check. That is what I like."